The Mehrieh is paid in gold coins to the bride’s parents.Zohre’s final price was 114 gold coins, amounting to roughly ,000, compared with the 14 coins originally offered by Ali’s family.Mohammad Kamand is preparing a young man for marriage at Tebyan, a government-approved website where arranged unions are strongly favoured over love matches. Profile pictures are forbidden and parents must accompany would-be couples on their first dates.The aim of this website is to use Islamic principles to get single young people together.
A psychologist delivers a stern warning about the dangers of Western romantic habits: “In emotional or romantic relationships in the US, 93 per cent ultimately lead to divorce.” “Loving at first look or sight is, I emphasise, very dangerous,” he tells me.
Dating websites like Tinder are banned in Iran, but about 350 unofficial dating websites are believed to exist. It relies on traditional matchmakers like Malakeh Mogadam, who has converted her home into a lonely hearts call centre.
There, an army of matchmakers in her front room answer phones that never stop ringing - mainly mothers across Tehran calling on behalf of their single sons.
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*holding company Under a plan called "Top Iranian Companies" the 100 top publicly traded Iranian corporations are chosen each year based on 17 financial indices including growth in sale and dividends as well as rise in profits.